S5E24: Networking Even Accountants Can Mingle

“Any gathering of individuals, no matter how large or small, is an opportunity to meet someone.” Peter Margaritis

If the thought of networking makes you sweat, it’s time to rethink what networking is. Anytime you are at an event or even in a meeting where you don’t know someone, you have the opportunity to network. It’s about introducing yourself and getting to know someone. This involves having the right attitude, believing in yourself, having a plan, and remembering to smile.

By taking just a little time to get in the right mindset, you’ll have a lot more confidence walking into any event, and simply smiling can make anyone more approachable. Any gathering of individuals, no matter how large or small, is an opportunity to meet someone. Preparation is vital in making connections, and this means doing your homework. Engage people by being curious about them. It is a great way to break the ice and create a rapport with someone. The key to effective implementation is to be a good listener with your eyes and ears. Always end a conversation by asking someone to feel free to contact you at any time, if you could do anything for them

S5E9: The Big Power of Tiny Connections with Jen Nash

“I truly believe that every person you meet has the power to change your life, and you have the power to change theirs.” Jen Nash

My guest today is Jen Nash, The Connector in Chief. Jen helps people add more meaning to their lives through connection. She’s a master facilitator, passionate about masterful storytelling, corporate training, and an author and sought-after executive coach. With over 20 years working as an entrepreneur building a multimillion-dollar real estate portfolio, and offering consulting services to Fortune 100 former tech, health, and finance giants, Jen Nash now regularly inspires and supports leaders to deepen their connections of all the good things in life.

 Born in Canada and raised around the world, Jen is an IFC certified executive coach and a graduate of the coach of the Life program. She studied communication design at Parsons and the New York School of Social Research in New York City. When not traveling the globe learning new ways to say thank you in finding bright souls with whom to foster lifelong friendships, Jen Nash can be seen biking around New York City, Los Angeles, or striding around El Centro, Mexico.

People have this innate fear of talking and connecting with strangers, and it is human. In chapter two of my book, I ask the reader to scan the top eight excuses that come up to avoid connecting with people. I then ask them to pick the one that resonates with them, and I jump into it.

Networking to some degree sounds hard because there’s a net underneath; you’re working. I genuinely believe that if you want to stay employed for the rest of your life, you want a net around your work. But connecting is so much more because it is about infusing that little moment with intangible fun.

We really get hard on ourselves, and it’s like from the outside to the inside, humans second guess themselves. One of the things that I suggest in the book is if you’re feeling awkward, be honest, lean into that vulnerability and share that because all of a sudden, it just makes you human.

I think that in life, we have this misconception that there is such a thing as good and evil. Sometimes we all need to accept that we don’t always get the final say. Unfortunately, I believe that humans only grow when they’re in pain. One of the exciting things about the big power of tiny connections is these little sparks with other people that are not always pleasant.

When you look into the answer to what more you want out of life, you can understand where you might want to consider leaning in and connecting. I truly believe that every person you meet has the power to change your life, and you have the ability to change theirs.

There are a lot of people who are held back by fear. Only a courageous person can realize that they will never get more if they keep living precisely how they have been living. It is hard but sometimes, when you hold a spotlight at something scary, all of a sudden; it’s not so frightening because the spotlight is illuminating all the dark crevices, and you’re seeing it.

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Building a Better Network

Is it better to surround yourself with people just like you, or is a diverse group of colleagues? For many of us, it is more comfortable to stay within a network of like-minded people who look, talk and act like us.  Accountants who network with accountants may discuss interesting initiatives and issues within their profession, but they will not learn what is impacting people (read potential clients) in other professions.

Building a stronger professional network depends on going outside your comfort zone. Networking outside your profession can offer you new ideas, diverse opinions and exposure to various professions. For young professionals, establishing a diverse network is really important to ongoing success and job satisfaction.

An AICPA blog post, The 7 Types of People You Need in Your Network, talks about how to build a well-rounded network.  Develop a strategy for developing your network that includes people who fulfill specific roles:  Mentors, Peers, Influencers and Prospects. Three others groups – Cheerleaders, Grounders and Connectors – are, I think, more difficult to cultivate but critical to your success.

Cheerleaders – In every career, something goes wrong. Clients leave, accounts are lost, mistakes are made. We all need trusted friends and colleagues who know us, believe in us and will stand by us when things are not going well. A cheerleader helps lift the fog and lets you get back to the business of doing business.

Grounders – If Cheerleaders pick us up, Grounders ensure we don’t fly out into orbit! Think of these folks as the realists in your network. They challenge you, encourage you to push harder and are the people you can count on to help you think through your biggest ideas.

Connectors – This under-developed group are the folks who offer you access to their network. While many people you meet will not do this, the Connectors take pride is offering contacts, information and resources to help you succeed.

Networking does take effort but you will reap benefits. Identify opportunities within your professional and personal communities to meet diverse groups of people. Whether it is your local Chamber of Commerce, a charity that you care about, Rotary or Kiwanis, or the PTA at your child’s school, get involved. For networking, showing up is half the job.  Actively participating is the rest.

Introverts CAN Network!

It can be easy to hide behind the “I’m and introvert” excuse when it comes to networking. But that doesn’t help you develop your skills or your business. While it may feel uncomfortable to mix and mingle at social and business meetings, there are steps each of us can take to make networking feel less risky. A good article I read gives six networking secrets:

1.  Introduce Yourself – Make the first move. Say hello and initiate conversation. Chances are there are other shy people there, and you just may be helping one of them get engaged.

2. Choose an Easy Title – No matter what title is on your business card, start out telling people what you really do. Instead of “Vice Coordinator in Charge of Client Experience,” it’s probably easier to introduce yourself as being in “customer service.” And more people can recognize your job or position.

3.  Listen and Repeat – Repeating the concept of a conversation, not verbatim, helps to keep you in the moment.

4. Stay Off Your Phone – While this should be obvious, it is one of the biggest problems for introverted networkers. Instead of hiding in the corner, they hide in their phone – searching, digging, checking the weather. Anything to avoid meeting someone!

5.  Don’t Fear Silence – Lulls in conversation happen, not a big deal. If the lull turns into ackward silence, jump in and save the day with a comment germaine to the event or your industry. If the conversation is really over, say how glad  you  are to have met and move on.

6.  Show Up – It is more than half the battle! Like many other things, improving your networking skills takes practice.

Need more help? Check out my Building a Stronger Professional Network course.

Get The Most Out of Every Conference

Much of my life is spent at conferences and conventions, so I have some pretty good insight into how to get the most out of every conference. They can be a really good experience or a big waste of time – you decide which. With some planning and effort, you can gain insight into your industry, meet great contacts and have fun. Here are some of my tips to maximize each convention.

1. After you register, use the conference planner to plan your itinerary. Review the sessions and then hone down to a day-by-day agenda–including alternatives in case your preferred session is full. If you are going to the conference with colleagues you should attend different sessions to ensure you have it all covered.

2. If pre-registration is not required, have at least two sessions in mind for every time slot. If you get to one and the room is overflowing or the topic isn’t what you thought it would be, head over to your second choice. Conventions and conferences are a great way to learn more about areas outside your expertise, so consider signing up for them.

3. Check out the exhibitor list and create a list of “must-see” booths. You will be able to cover the convention center more efficiently and still have time to wonder around. Spend enough time at each booth to gather the information you need and talk with the exhibitors.

4. Stay with the group for meals, and try to sit with people outside your normal network. Meeting new people and sharing information expands your connections and sphere of influence.
Collect and offer business cards, talk about relevant professional issues and learn a bit about the person.

5. Take notes on sessions you attend.  Suggest to your boss that each person who attends the convention present what they have learned back to the office staff. Sharing what heard and saw helps reinforce the material and is expands the ROI of the trip.

6. Have fun…but not too much fun! Unfortunately I have seen too many attendees miss significant convention time because they partied to much. Pace yourself and get plenty of sleep.

Oh, and one more thing: If I’m presenting at your conference be sure to come see me, I’m sure you’ll learn a lot and have fun, too!