Ep. 91 – Jim Canterucci: Finding Your Purpose Story & Automating Organizational Change Management

Jim Canterucci is a catalyst for growth leadership change. He is the Founder of Transition Management Advisors and Constituent Hub, the author of Personal Brilliance: Mastering the Everyday Habits That Create a Lifetime of Success, and creator of a comprehensive system for for leading change called Change Management Project – The Next Step.


For years, Jim and his team at Transition Management Advisors have been helping their clients develop leadership capabilities to create a championship culture, generate innovation, and successfully lead the resulting changes.


More recently, Jim has focused on automating the process of leading large organizational change. Using Constituent Hub, an enterprise SaaS platform, “organizations can facilitate sound change leadership principles, view and influence change leadership across the enterprise, make evidence-based change decisions, and realize the ROI of change.”


So how does Constituent Hub facilitate organizational change?


Most organizations have change initiatives going on all the time, both big and small, and they’re usually tracking those initiatives through spreadsheets or sharepoint. Constituent Hub pulls all of that information together, in a cohesive way, so that change leaders can focus on getting the job done.


For the first time, Constituent Hub will give leaders the ability to look at all of the ongoing change initiatives and how many changes each individual in the organization is involved with.


Analyzing the users (or constituents), identifying who’s resistant to change, helping them prepare, and measuring whether they’re ready for change are, historically, very difficult to do – to the extent that we’ve actually institutionalized not doing them. By lowering the barrier to entry through automation, implementing change becomes much more viable and strategic.


“You’ve heard the term ‘stakeholder’ for project management? I changed the word to constituent because it implies they actually care about the people, are taking care of them, and own their results!”


In addition to working with clients directly, Jim is a former president of NSA Ohio and an incredible speaker.


Jim even developed The Purpose Formula, which helps speakers develop a Purpose Statement and then get buy-in from their audiences. Jim is generous enough to offer this Purpose Formula handout, which offers an overview of the concept and guides you in creating the right formula for your business.



The formula is simple, but it allows you to position your purpose in such a way that you can create a sustainable business. This involves “unveiling that purpose, explaining that purpose, and then finding the customer’s connection linked to that formula so that it’s there’s too.”


“Everything that we do should be inspirational.”


You should also check out Jim’s script for his presentation, Why? The Purpose Story. In this document, Jim provides a detailed, moment-by-moment breakdown of his speech, including stage directions and energy flow. It offers incredible insight into an effective, purposeful story.





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