Ep. 86 – Keith Harmeyer | SmartStorming: How to Innovate & Why We Need To

From the desk of Crate Media

Keith Harmeyer is all about ideas! He is an expert in innovative thinking, creative problem solving, and idea generation who spent over two decades coming up with great ideas for some of the world’s best known and most successful companies (such as JPMorgan Chase, Disney, Conde Nast, and McDonald’s).

 

Now, as a Founding Partner of SmartStorming and co-author of SmartStorming: The Game Changing Process for Generating Bigger, Better Ideas, Keith is providing other organizations with the expertise, structure, skills, and proven idea generation techniques they need to develop their own ground-breaking ideas and innovate.

 

What exactly is innovation?

 

Keith defines innovation as “the introduction of something new or different that provides greater value or benefit.” If it’s different just for the sake of being different, that’s novelty.

 

We tend to think of innovation in big terms, on an organizational level, but it all starts with the individual people within an organization.

 

When the people within an organization learn how to be more creative in their thinking and more innovative in how they approach their work, then you see innovation surface on an organizational level.

 

Why do we need to innovate?

 

We are now under continuous, constant pressure to reinvent ourselves and the value we deliver to our customers, clients, and the organizations we work for – and, once again, it’s not just at the organizational level. Each one of us is under that same pressure.

 

If you don’t disrupt your industry and your business… well, then somebody else is going to disrupt it for you, and you may not be able to keep up.

 

 

Resources:

—

 

Production & Development for Improv Is No Joke by Podcast Masters