Pete’s Blog

Have You Ever Fired an Employee on a Zoom Call? What About 900 Employees?  

Yes, 900 employees were fired on a Zoom call, according to the Inc.com article. Frankly, this is a horrible example of leadership.

The CEO of Better.com, Vishal Garg, had told 900 employees to join him in a Zoom meeting. Once everyone was there, Mr. Garg told them that they no longer had jobs at the company. Better.com is an online mortgage company, and the reason for the reduction of its workforce is that the company is going public. So Mr. Garg wanted to create a leaner, meaner, hungrier workforce. And after this firing of 900 employees, he told some of the remaining employees that he did those employees because some were stealing from the company by only working two hours a day.

Now, you can imagine that when the article went public, Mr. Garg received a lot of negative criticism. The CEO tried to apologize, kind of sort of, but several of his company’s executives resigned. His head of communications and head of marketing said, “this is crazy. This is nuts. I’m out of here.” Hopefully, the CEO’s actions are not a form of leadership. It is because he has the authority to fire them. The Board of Directors put the CEO “double-secret probation” and said that Mr. Garg was taking time off effective immediately and the CFO would be in charge of the day-to-day operations.

This was not the first time that Mr. Garg displayed terrible leadership. Last year, Forbes magazine received an email from Better.com employees that was sent by Mr. Garg that said, “You are too damn slow. You’re a bunch of dumb dolphins, and dumb dolphins get caught in nets and eaten by sharks. So stop it. Stop it. Stop it. Right now. You are embarrassing me.” In addition, Mr. Garg had “threatened to set a former business partner on fire, and engaged in hostile exchanges with investors, calling one “sewage” and demanding he divest from the company.”

It’s the company’s culture that you have to work on first and foremost. Better.com has hired an outside firm that’ll come in and do an assessment to find ways to help improve the culture. But the bigger picture is this is privately held right now. Trying to go public. The issue is the leader, the CEO. And you can try to improve the culture, but the only way to do that, in this case, is to fire the CEO and find somebody else to come in and revamp that culture. Because if you don’t fire the CEO, you could hire him an executive coach. You could…It doesn’t sound like he would ever listen. And I’m making an assumption, I know, but he has a history. And that’s just wasted a lot of time and money.

And it was interesting because today, I sat in a Zoom call with a group of people from the C-Suite Thought Leadership Council about leadership. What makes a leader? It came down to just the opposite of what this CEO is doing. A leader is there to inspire those who are employed at the company. How do you inspire hundreds to thousands of people? You can’t interact with all of them individually. However, you can inspire by the tone of your voice. In other words, you can inspire by your attitude.

If you’re in a toxic environment, if you question or make comments, and all you are is ridiculed, you’re going to keep your job and silence yourself or find another job. Intimidation is not a form of leadership. And for those of you who remember Theranos, the Elizabeth Holmes company, that was a sham. Her second in command, Sunny Balwani, had the same leadership style. Berating his employees. Shouting at them. I don’t know about you, but if that happens to me, what tells me two things 1) I need to find another job or walk out immediately and 2) a lot of times when you have that CEOs who have this anger, they’re hiding something, and maybe that’s what ultimately this is. There might be some internal shenanigans going on.

I will admit there is a side of me that wants to send Mr. Garg a copy of my book “Off Script: Mastering the Art of Business Improv. However, I’m not going to waste time, money, or energy because his ego is too overblown. He would write a berating type of review on Amazon, which I don’t care about, but why give him that space? Why give them that voice?

We’re in the people business first and foremost. Now, some of the 900 may have been, lack of a better term, deadweight. They may not be producing as they should be producing. Yes. Fire them with dignity and respect. If you want to be leaner, meaner, workforce, there are other ways. He could have contacted a recruiting company and said, “I need to obtain your services because I have to downsize my organization by 900 people. I’m going to need help getting the jobs for those I have to let go, and the company will pay for them to get that help.” At least have some empathy for those 900 people during the holiday season.

This story of letting people go during the holiday season is heard far too often. I might be naive, but I truly believe that this type of leadership needs to go away and be replaced with something of some type of leadership that has compassion. That looks at their people, those who are productive as an integral part of the organization, and show them respect. When you show respect to your employees, that sets you apart from many other leaders who look at their employees as just a number and something that is easily replaced.

Honestly, employees are not easily replaced. Leaders will even make that statement and still treat their employees like sh*t. The pandemic has proven that we can be working from home and be productive. So, why are some leaders demanding that their people come back to the office and stop working virtually? In my opinion, the leader’s overdeveloped ego is making that decision because, in their minds, they don’t trust their employees. The consequence of that decision is what has been deemed The Great Resignation. What happens when you listen to those in your organization and provide them flexibility? They might stay with your company and not start running out the front door in masses.

Times have changed, and I know this won’t be the last article written about poor leadership. I hope someday there won’t be any at all, and it just goes and goes back to being human. And going back to thinking about a fellow person, being tolerant, and being supportive.

Listen To Your Customers. They Will Tell You All About Why Excellent Customer Service is a Lost Art.

Growing up, I worked in a family restaurant in Lexington, KY, because I am a Greek American, and that is what most of my family did for a living. However, my father took another approach, and he owned a liquor store. In both cases, providing excellent customer service was the standard because that is the formula to success in business. They didn’t use words like – the customer experience because that is a synonym for excellent customer service.

Then what the hell happened to excellent customer service because it seems like that is harder to find than the Loch Ness monster, bigfoot, and a roll of toilet paper all put together. That is a scavenger hunt for the adventurous.

For example, I am a recent customer of AT&T TV, which provides a streaming TV service through their recent purchase of Directv. When I contacted them to begin my new service, it was in the middle of the month. As we were finalizing the purchase, I asked, will you be prorating the service for this month. The customer service person responded, ‘We don’t prorate our service anymore. We thought it was silly to do so.” WHAT?! Silly? When I think of silly, I think of the MTV show Ridiculous or YouTube Cat Videos or The Office Memes.

I needed to look up the definition of silly to see what I was missing. According to the Oxford Language Dictionary, the definition of silly is “having or showing a lack of common sense or judgment; absurd and foolish.” I am beside myself why any organization would think it would be silly to charge the customer the exact amount of money for the service rendered. Or are they thinking that providing excellent customer service by overcharging the customer serves that purpose? In business improv, this is a genuine lack of respect for the customers they are serving.

Let’s take a different turn and put the focus on those professions that tend to be very technical in nature – accounting, medical and health care, engineers, scientists, etc… Being very technical, in essence, means they speak a very different language than plain English. But, unfortunately, these professionals tend to forget that their audience does not speak their technical language.

For example, a few years ago, I had some tests done, and I received a phone call from my doctor on a Friday afternoon. That’s right, my doctor, not the nurse. I didn’t think she was calling to offer me Ohio State Football tickets for the next day. Instead, she said that the test results came back, and I may have – gibberish sounding words. Lots of gibberish-sounding words, along with more gibberish-sounding terms. I interrupted her and said, could you please explain this to me in plain English. She paused for a moment and said that “I may have cancer.” How hard was that? Was there an attorney sitting across from her desk making sure she was speaking in medial gibberish? Who knows.

Let’s bring this example into the world of accounting, particularly public accounting. I hear story after story after story about CPAs clients leaving a meeting and having no clue what the CPA was trying to communicate because the CPA was communicating in ACCOUNTING Gibberish. Similar sounding words that my doctor spoke to me. The language of business – accounting – is a foreign language to those who do not have the same depth of knowledge and speak. Have you ever traveled to a foreign country and, before arriving, not invested anytime in trying to learn the basics of the language like – “where is the bathroom, how much for a beer, why is everyone taking an afternoon nap?” Instead, we get frustrated because they don’t speak English in their own country. Arrogant.

To top it all off, when CPAs are trying to explain something to a client using an excel spreadsheet, they should be arrested for exceeding the speed limit and abusive behavior. They are going a mile a minute AND bouncing around the spreadsheet-like a super ball. If they continue to do this either in person or on Zoom, they need to issue air sickness bags before they begin.

There is a communication problem that exists, and it is a prominent blind spot for the CPA. You know why because they continue to act this way even though you “the client” did instruct them that you don’t speak ACCOUNTING or TAX, and you don’t need to see all the detail. This type of behavior is affecting the overall customer service they are providing to their clients. However, when I have asked those frustrated clients why don’t they change CPA firms, their response is usually, “this is my second or third firm, and they all have the same issues. Therefore, I will keep my current firm because I trust them even though I don’t understand what they are trying to communicate to me.” That to me sounds like a loveless marriage, and we are staying there because it is easier.

Earlier this year, a colleague contacted me asking for a referral to a CPA firm. A family member had been doing the books for several years, and the business outgrew the capabilities of the family member. On a side note, the family member suffered from excessive Accounting Gibberish and using excessive speeds while operating a spreadsheet. I suggested two regional firms and one small local firm.

The decision was made to go with the smaller CPA firm, thinking they would communicate better with them. My colleague did share early on that they are not fluent in accounting and keep the conversation at a high level and put it in language that they understood – let’s call that plain ENGLISH! Since signing on as a client, there have been some struggles until recently, when it escalated to a full-blown meltdown.

My colleague called one afternoon in TEARS after a Zoom meeting with the CPA firm because they didn’t understand what the CPA was trying to explain to them, AND they were trying to explain this via an excel spreadsheet with 50 columns and 500 rows. The spreadsheet was not that big, except it felt that big as the CPA was trying to explain it at Mach 4 speed while Tigger was bouncing around the rows, columns, and cells. They just wanted it to be over and did not want to ask any questions because they felt stupid enough and didn’t want to feel worse.

No client or customer should ever have to go through this same type of treatment even though the CPA had no clue the negative impact they were having on their client. On a selfish plug, that is why I wrote the book Taking the Numb Out of Numbers: Explaining and Presenting Financial Information with Confidence and Clarity so CPAs can better connect, communicate, and collaborate with all of their clients.

Once a firm realizes that explaining the financial information in plain English and using stories to help understand, they will have a substantial competitive advantage in the marketplace. So be that firm whose clients rave about excellent client service because you are a translator of financial information so that your client’s business bottom line will improve way beyond their wildest dreams. BTW – you know that referrals are the best and cheapest form of marketing.

Let me help you become better translators of your complex financial information so that you can gain the competitive advantage over your competition. Please contact me at peter@petermargaritis.com.

Power Skills are Hard to Master!

On August 10th, I delivered the keynote address welcoming the Master of Science in Accounting students at Oklahoma State University to the Fall 2021 semester.  The title of my keynote was Improv Is No Joke.  Not something you would expect to be a keynote title to a group of accounting students.  

Prior to the students attendance, I had a conversation with the department head of the school of accounting, Dr. Audrey Gramling.  Dr. Gramling is a huge proponent of developing accounting students’ power skills.  You know, those skills that we commonly refer to as soft skills.  I like to say, ‘we may call them soft skills, but they are very hard to master’.  I assured her that my presentation would focus on these Power Skills.  

Before my keynote began, there was a video message to the students from the dean of the Spears School of Business, Dr. Ken Eastman.  In his welcome to the students, he referenced the Korn Ferry five skills that need to be developed right now: Agility, Creativity, The Service Mindset, Communication, and Leadership.  In other words, the improviser’s mindset.  

Let’s dig deeper into the Korn Ferry blog posting, ‘Five Skills That Need to be Developed Right Now’. Agility, Creativity, The Service Mindset, Communication, and Leadership.

Agility means “being able to adapt quickly to uncertainty and constant change.” That, in and of itself, is improvisation.  The ability to adapt or be agile means focusing on the things that we have control over and letting go of things that we have no control over.  This is accomplished through the philosophy of Yes! And. Accept the premise that is handed to you, and positively add to it.  

Creativity “can be as simple as staying curious and not falling into the trap of “this is how it has always been done.” It also requires two separate and distinct types of thinking, divergent and convergent thinking.  Divergent thinking is the process of coming up with lots of ideas without censoring yourself or others, or saying the dreaded creativity killer, “we can’t do that.” In improv we say, you can’t create and criticize in the same space. Criticism is essential in creativity only after all of the ideas have been vetted. Convergent thinking is the process of analyzing those divergent ideas to determine which ideas can solve the problem at hand. 

The Service Mindset is “having the awareness to adjust the goods and services we provide to customers, in the way they need them, when they need them – this is a critical skill for talent.” To do this effectively, you need to park your ego and listen to what the customer wants, not what you think the customer needs. In improv, it is all about the team, and the customer, and less about ourselves.

Communication is essential ​​in both “written and verbal skills and presenting well in-person and on videoconference, [these] are growing in strategic importance.” The ability to articulate your thoughts and deliver that message in a way that your audience can understand has always been important, even more so when delivering it virtually.  This communication also extends to your body language, both in-person and on Zoom and other virtual platforms. Always present positive body language when speaking or attending any meeting or presentation.  This means no slouched posture, no using your smartphone, and always have your camera on when in a virtual environment, just to name a few.  

Leadership is developing “talent with the ability to reach out and take the initiative, build relationships across the organization, and foster trust and inclusion through behavior and actions – [these are skills] in demand at every level.” Leadership is also about being vulnerable around your team and letting them know when you are wrong.  In improv, it is all about the team and less about you. Our job is to make the individuals on our team look good, support them, and treat them with the highest respect. It is not our job to disrespect them or tear them down. That is just your ego getting in the way. Let your ego sit on the bench for a while and focus on what is best for the team.

The two-hour keynote on improv contained the essence of this Korn Ferry blog, along with helping these accounting students understand that they speak a foreign language called accounting.  Those in the corporate world who are not well versed in the foreign language of accounting have no idea what you are saying.  The sixth critical skill that every accountant, engineer, or financial person needs to develop is a translation of technical language into plain English.  When you master all six of these skills, you have become a well-versed and highly impactful leader within your organization. 

If you would like to discuss this article, please email me at peter@petermargaritis.com

Psychological Safety is a Must if You Want Your Organization to Succeed

Have you ever been in a meeting and your boss asks you a question about your ideas on a particular subject? After you share your thoughts, your boss has that look of disgust on their face and says, “we can’t do that because this is the way we have always done this,” or “we tried that in the past, and it didn’t work,” or everyone starts laughing and someone says, “their he/she goes again while rolling their eyes.” Negativity and dismissiveness hurt! When your boss responds this way, creativity stops and suppresses the rest of the group’s creative thoughts and ideas. No one wants to be humiliated like this in front of others. 

Then it gets even better – you are in a meeting with the accounting and finance team, and they are reviewing your financial results for the last quarter.  You are afraid to ask questions or make any comments because you don’t want to look stupid.  After all, you don’t have an accounting or finance degree, so what do you know?

What is the real issue in both of these scenarios? The corporate culture does not allow you to speak your mind and ask questions without feeling insecure or embarrassed. In my 30+ years in the corporate world, I had experienced too many times when I was ridiculed because I said something that was perceived as stupid, or I should have known the answer. Is this behavior motivating, inspiring, or productive? Of course not, and yet, we’ve all experienced it at one time or another. 

The good news is, you can create a culture where all ideas have validity, where ideas are accepted and discussed; and, where questions are asked without any judgment or the fear of embarrassment. Okay, quit shaking your head and thinking that will never happen, and saying, “there he goes again with his crazy ideas and comments.” As you continue to listen to this episode, do this – keep an open mind, and don’t pass judgment until you hear me out. Deal? DEAL! 

There is one critical element in creating this new corporate culture, and that element is psychological safety. In a Harvard Business Review article titled, “High Performing Teams Need Psychological Safety And Here’s How To Create It,” the article defines psychological safety as “the belief that you won’t be punished when you make a mistake. Studies show that psychological safety allows for moderate risk-taking, speaking your mind, creativity, and sticking your neck out without the fear of having it cut off.” I know someone out there thinks that I am making this up and using HBR as a cover, but I am not. Psychological safety is a real thing. Google the term to learn more.  

In a similar article by re:work titled “The Five Keys to a Successful Google Team,” the article starts off stating that “who is on a team matters less than how the team members interact, structure the work, and view their contributions.” In other words, the way the team collaborates is more important than who is on the team.  In improv, the team is the sum of all of its parts not just the individual contributions.    

The article goes on to state that there are “five key dynamics that set successful teams apart from other teams at Google, and the number one dynamic is psychological safety.” Psychological safety is defined as “can we take risks on this team without feeling insecure or embarrassed.” The remaining four dynamics are… well now – wait a second. I have a better idea.  Google the article and read it to learn about the other four!  

So, the question becomes, how do you increase psychological safety on your team? The HBR article states that “approach conflict as a collaborator, not an adversary when conflicts come up, avoid triggering a fight-or-flight reaction by asking how could we achieve a mutually desirable outcome and be curious to hear the other person’s point of view.” 

I am no ‘brain expert’, but what I do know is that when you are harassed by your boss, or one of your coworkers with an over-developed ego, or one of the “whatever” coworkers, your brain goes into the fight-or-flight mode. In other words, we act first and think later. That has never happened to you, right? Well, when this happens at work, it debilitates our strategic thinking and kills our self-esteem. Are we now a productive member of the team or a disgruntled employee? Once again, you know the answer. 

When I read both of these articles, my mind went straight to improvisation. For those who have been following my work, you are thinking “shocker.” (just a bit of sarcasm). There is a lot to unpack here, so let’s start with “the belief that punishment will not occur when you make a mistake.” In improv, we say, “there are no mistakes, only gifts, and happy accidents.” No one is perfectand even those who don’t suffer from a lack of certainty make mistakes. Leaders and teammates need to respect each other, trust one another, and support each other when taking risks. Remember, there are risks in everything we do. Don’t punish but praise the person for taking the risk. There is another saying in improv, “Bad ideas are bridges to good ideas. No ideas lead to nothing.” If everyone justifies everyone else’s actions, there are no mistakes.

Then there is the fear of being embarrassed and feeling insecure.  Once you put your ego out of the way, we stop judging others’ ideas – instead, we consider them brilliant and eagerly follow them! You see that great improvisers accept the ideas of the other teammates without judging them to be “good” or “bad,” always thinking, “This is now our idea.” When we do this unilaterally throughout our team and give people the freedom to speak their mind, magic will happen almost immediately. 

One of my all-time favorite improv quotes describes psychological safety by saying, “There are gems in every idea. Embrace and build. Treat every idea as though it has the potential to change the world, and at some point, one will.”

Creating a safe place for the team to share their ideas under the umbrella of psychological safety may be easier to achieve versus asking a question during a financial meeting when you don’t have the financial foundation necessary to articulate a question. To avoid being perceived as stupid, we are more inclined to nod our heads up and down and agree than ask a question.  

However, when you ask the financial question, you will more than likely receive an answer full of accounting and finance jargon, leaving you even more confused. So, what is the solution? Knowledge is the solution. Accounting and finance knowledge, to be exact.  I addressed this in S4E8; I discuss what is financial leadership. The answer is taking an accounting and finance fundamentals course powered by Color Accounting. 

In S4E8, I describe the Color Accounting process, the benefits, and provided three perinate examples.  I would highly suggest that you listen to that entire episode to learn more.  In the meantime, I have another case study to share with you, and it is entitled “We Could Save About $80K a Year.”

In early 2000’s, Mark Robilliard was facilitating a corporate workshop for team leaders and middle managers in a large multinational HQ in Sydney Australia. After becoming accounting literate using the Color Accounting System™, the final session in this particular workshop involved the participants having a quick review of their own work area and then discuss any thoughts on generating additional revenue or incurring less expenses. One of the participants (the Team Leader in the internal mail room) shyly raised their hand and nervously said “I think we could save about $80k per year if we changed how we do this process.” The CFO who just happened to be in the room almost fell off his chair and when he recovered his composure, he asked the team leader “How come you never brought this to us before?”. The answer was simple: “I just do my job – I didn’t know we should be thinking about the business too.”

What value would these type of business conversations have in any organization? Shouldn’t everyone be accounting literate and develop a ‘business owner’ type mindset?

Everyone in your organization should increase their accounting literacy because how much money would your organization save if they did their job AND thought about the business too. Novel idea, right? 

How effective are your senior managers, managers, sales team, and back-office teams around finance? Do they perform with psychological safety in your accounting and finance meetings? Do they speak their mind and ask questions without feeling insecure or embarrassed?

In conclusion, the HBR article states, “if you create a sense of psychological safety on your team starting now, you can expect to see higher engagement levels, increased motivation to tackle difficult problems, more learning and development opportunities, and better performance.” So, what are you waiting for? 

If you would like to learn more about how improvisation leadership creates a culture that fully supports psychological safety within the organization and/or more about the Color Accounting process, please contact me at peter@petermargaritis.com

Financial Leadership

The CFO contacted me last night and wanted to get about 5 min this morning at our annual sales meeting.  

The meeting begins – she steps to take her 5 minutes. All 10 salespeople in the meeting roll their eyes.  She starts by saying, “I would like to commend all of you for growing our top line revenue this year by 15%. However, our net profit margin decreased by 16%, and we ended the year at a loss.  I would like you to be more vigilant in the pricing of your deals to strengthen our margins and return to a profitable business.  Any questions?”  Dead silence.  “Hearing none, thank you for your time,” and she leaves.  All eyes are on the SVP of Sales. Then one brave person raises their hand and says, “what the hell was that? I have no idea what she was talking about other than the compliment she gave us.”  The SVP of sales responds, “let’s get back to our agenda and look at ways of finding new customers.”  

Does this sound familiar?  Why? There are a couple of reasons.  First, the CFO is speaking in the foreign language of accounting – not plain English – and she cannot translate accounting speak into English.  Second, accounting has an image problem for non-accountants. It’s an image (or better yet, memory) of pages of mind-numbing numbers that make no sense, leading to ‘listener shut-down; creating a phenomenon that, in turn, leads to a lack of financial acumen within your organization.

So, what is the antidote to this mind-numbing issue?  Leadership.  When searching the internet looking for keywords as it relates to the topic of leadership, you will find the following: confidence, charismatic, motivation, success, inspiring, trust, vision, influence, people, accountability, courage, humor, respectable, and making good decisions, to name a few.  I agree with all of these, except that there is one missing – financially responsible in every list I researched. 

The best and most effective leaders have a good working knowledge of the company’s financial health, and their decision-making process is established in the organization’s financial truths. Armed with this financial acumen, the effective leader can influence decision-making by conveying the tactical connection between the mission statement and the financial statements. 
Let me pause for a moment and stress that this financial acumen is not the CFO’s sole responsibility.  It is the responsibility of everyone who is in a leadership role within the company. Financial acumen should be the basis of understanding in every business conversation and decision made within an organization.  

Think about it this way, who are the people in your organization that is making decisions?  How many decisions are made every single day in an organization? What percentage of those decisions have a financial impact on the organization? 75%? 80% 100%?  There are leaders within organizations that don’t understand accounting and finance fundamentals—for example, the lending department within a bank. Lenders are the salespeople of the bank. They’re responsible for generating deals for customers so that they can lend money to them and grow the bank’s business.  We all know that – right.

However, these lenders can earn a bonus on the cumulative dollar amount that they lend.  Do you see what is missing here?  You are incentivizing the lenders on revenue generation and not profitability.  This is and has been a recipe for loss in profitability.  What is missing is taking into consideration the loan costs. 

I hear stories from CFO’s about how the sales team needs to grow their business by 25%, and yet in the process, they lose 15% in profits.  In my interview with Ken “Mr. Biz” Wentworth, he calls this phenonium ‘the silent killer’ to all businesses.  He shares a story of one of his construction clients wanting him to review a bid on a new piece of business.  After reviewing, he advised the client not to bid on the work at that price and raise the price by 25%.  The pushback from the owner was that they needed to bid low so they could get the job. Ken, knowing the cost structure of his client’s business, responded, “You can bid the job at the lower price, AND you will lose $40,000 on this job.” The owner replied, “I am bidding it low to get my foot in the door for future work.” Let’s stop right here. We all know that is a falsehood because when the owner asks for a bid on another project and we give our full-pricing structure, what do you think the owner will do? That’s right. Find someone cheaper. I have used that strategy in the past, and it hurt my business.  

The silent killer of a business is not understanding the fundamentals of accounting and finance. We need this understanding and knowledge to make more informed, smarter, and more profitable decisions. If you understand accounting, you can understand finance. If you understand finance, you can understand your business.

When your leaders are in meetings and the conversation shifts from operations to finance, are your leaders participating in the conversation or just witnessing the conversation?

The solution is leadership.  Financial leadership.  The next time you have your leadership team participate in a leadership development program, add a day of accounting and finance fundamentals.  Oh, I know…. I can see all of your bitter Grinch faces.  You are thinking, an accounting course.  Oh, hell no!  I’d rather have a root canal without any novocaine than sit through a full day of an accounting and finance course.  This goes back to the image problem accounting has – and it’s a big image problem!  And it exists because of the traditional way of teaching accounting to non-accountants in the same way we teach accounting to accountants.  That’s like teaching any subject in a foreign language that the students do not understand – it’s impossible to learn!

We need to teach accounting and finance to non-financial leaders in a different way.  We are not trying to turn them into accountants but rather into leaders with financial acumen.  We want to help them gain access to critical knowledge in a manner that removes the complexity of accounting/financial jargon and teaches in plain English.

The solution to this puzzle is a product that is offered by the company Wealthvox.  The product is accounting and finance fundamentals powered by Color Accounting.  Color Accounting is a learning approach that makes accounting simple. The courses deliver real financial literacy quickly and effectively. Accounting and finance often feel confusing because people can’t see how the numbers work or understand the language. Color accounting fixes both issues by approaching the subject visually.
 
This unique, visual framework enables us to use simple concepts to explain the mechanics of accounting and the structure of financial information. The language of accounting is then brought to life with logical and intuitive examples.
 
All of this is achieved interactively and engagingly, enabling you to build a holistic understanding of how financial information tells a business story.
 
The really cool aspect of color accounting is that it is delivered without the use of PowerPoint.  That’s right, no PowerPoint numbing slides.  It is delivered visually using flip charts or whiteboards and hands-on materials that include a manual and a pop-up board.
 
After a six-hour workshop, you will be empowered to:

  • Analyze and interpret financial information with more confidence
  • Understand the story of a business using key financial metrics
  • Understand the relevance of key profit measures such as EBITDA
  • Engage confidently in internal financial conversations
  • Improve communications with clients, customers, and colleagues
  • Understand the financial process in your business
  • Improve financial decision-making in your business
  • Manage profits and cash flow more efficiently.
  • Price your products and services more profitability
  • And more. 

 
The results are remarkable. Westinghouse is a client of Color Accounting, and before the pandemic, Color Accounting delivered over 30 workshops to their leaders, project managers, and engineers.  I had the privilege of leading one of these workshops in January 2020 to a group of 24 project managers and engineers. By the end of the full six-hour workshop, this group had a greater understanding of their role within this large organization and the financial impact on the wealth and bottom line of the organization.  As this group left, they were all thanking me for the engaging and thought-provoking workshop and that their mindset towards accounting had become completely different.  
 
There is a case study that Wealthvox has written, and here is a small portion of that case study:
 
At this point, we delved into a section explaining the differences between the two M’s – gross margin percentages and markup percentages. 
 
A margin is sales minus the cost of goods sold. A markup is an amount by which the cost of a product is increased. I explained that when you apply the markup percentage, that will give you the resulting but lower margin percentage.
 
The MD of Home Chefs, Rupert, turned white. He held his head in his hands and asked us for an example. To clarify, we applied a hypothetical scenario. If a Home Chefs’ dinner for four is £100 minus costs of £25, there is a margin of £75. This is a margin percentage of 75% but a markup of 300%.
 
Rupert sighed and said: “This explains a lot. We haven’t been getting the profitability that we wanted, and this is why!” His company had been trying to achieve a 10% margin when they were, in fact applying a 10% markup. He went on to express that he’d had an uneasy feeling. He knew something wasn’t right but didn’t know what was wrong. The problem with applying the 10% markup is that you actually end up with a margin of 9.1%. To achieve a 10% margin, the markup percentage needs to be 11.1%.
 
Rupert couldn’t believe that he’d mixed up something seemingly so simple, yet in fact, crucial.
 
One final example came about when I explained Color Accounting to a colleague who has a successful speaking and coaching business. The response back to me was, “I don’t understand accounting. I don’t like numbers. Never have. You will never get me to take an accounting course. I have run my business for 15 years, and it is very successful, and I have large to medium size clients.” So, I made this person a deal, take this course, and after six hours, if you are still lost, I will refund your money and add 10% more for wasting your time.  DEAL!
 
We broke the learning into 2-hour chunks over three weeks, and it was delivered live using Zoom.  Before starting the second week’s class, I ask if there were any questions or comments. My client commented, “Every morning this past week, I have woken up thinking about my balance sheet.” By the end of the class, my colleague could read and understand the balance sheet and the income statement AND was not afraid of accounting.” We are continuing this conversation because now my colleague is asking better questions about the business, starting with, are my products and services priced correctly? What are my expenses, and are some of my expenses non-productive and should be eliminated to increase my overall wealth and profitability?
 
When you switch the accounting and financial light bulb on and include it as part of leadership development, your leaders will make better business decisions because their business acumen has been fully achieved.  Business acumen is built on a foundation of accounting acumen, plus financial acumen, and every leader should strive for this excellence.
 
If you would like to learn more about the Color Accounting process, please contact me at peter@petermargaritis.com.