S4E27. How to Utilize Virtual Assistants to Better Focus on Your Business with Rachel Luther

Attention, entrepreneurs: are you working in your business… or on your business? What could you outsource so you can focus just on growth? Do you think you’re the only one that can do your job?

Rachel Luther was a virtual assistant before people knew what that was. After growing her business from a one woman show to a team of talented professionals, she began to share her secrets to success – covering topics like work life balance, outsourcing strategies, remote work, and everything in between. If you want to make a more significant impact in your business while working fewer hours, find out how in her podcast, “Checking Off Your List with Rachel Luther.”

When Rachel was just nine years old, her father bought a coffee shop, and running it was a family affair. In high school, she began helping with payroll and reconciliation and saw, firsthand, the good, the bad, and the ugly. She saw her dad working extensive hours and, while she wanted to start her own business, she knew long hours weren’t part of the life she desired. But she also knew that she could do it better.

You are only at your best when doing a small number of things. If you’re being honest with yourself, you can find people who are better than you at 80% of the tasks you do. Once you realize that and manage to let go of the perfectionism that demands that you hold onto everything, you can increase your output and results, while clearing up time on your plate at the same time.

If your business is growing but you find yourself working too much to keep up with it, where do you begin the process of getting some virtual assistance? Start by evaluating your to-do list, write down everything you do day to day, week to week, and start highlighting the things that you are passionate about. Everything else on that list needs to go to someone else. It’s just a matter of outsourcing.

If you want to make a greater impact in your business and you want to do it in fewer hours, you need to start taking advantage of the opportunities that outsourcing provides.

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