S4E37: The Shocking Secret Behind Business Potential with Michael Sherlock

Don’t be fooled by name, the hair color, or the crazy shoes – Michael Sherlock is serious about business. She’s dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.

Before launching her global training company, Shock Your Potential, Michael was Vice President of US Sales for two multinational medical device companies that were responsible for net revenue exceeding $75 million and as many as 500 employees at a time. In 2020, she released the Shock Your Potential app, an on-demand training tool for leadership and sales professionals, and was chosen as #12 of the Top Female Entrepreneurs to Watch in 2021 by EnterpriseLeague.com.

Michael is incredibly passionate about leadership. It prompted her first book, Tell Me More, all about how to ask questions to get the most out of your employees. Her own leadership journey had always been connected to sales – and leadership strategies are different in a sales environment. You can use the same concepts, but you have to apply them differently. You have to get people to stop seeing sales as something to be afraid of and instead see it as a relationship.

So many salespeople make assumptions about what their customers want – and it stops them from making the ask. As a salesperson, you don’t decide what’s expensive to a customer, what their tastes are, and how strong their pain point is. When you just take your emotions out of the equation and instead ask questions to understand them, you won’t be so fearful.

It’s time to SHOCK your potential, and:

  • Stand out
  • Hone your skills and hire your deficiencies
  • Operate as if you’re already there
  • Cultivate the people & opportunities to get you there
  • Know your value & your worth

Anyone can do this. Everyone has this potential inside of them, they just need to shock it out.

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